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CPF/STRONG Digital Approach

1. Branding/Design Management (Attract)

  • Goal: Build brand recognition and trust.

  • Activities: Develop visual identity, logo design, and brand consistency across all platforms.

  • Output: Professional design elements (logos, banners, ads), social media and website assets that represent the brand.

2. Google/Meta Advertising (Reach)

  • Goal: Drive traffic and reach new audiences.

  • Activities: Set up and manage targeted Google and Meta ad campaigns to generate high-quality traffic.

  • Output: Ads tailored to audience demographics, generating clicks and conversions.

3. Website Design/Management/SEO (Engage)

  • Goal: Ensure an engaging and easy-to-navigate website.

  • Activities: Design optimized, user-friendly websites; implement on-page and off-page SEO to improve ranking.

  • Output: Visually appealing and mobile-responsive websites that convert visitors into leads.

4. Business Listing Management (Visibility)

  • Goal: Maximize visibility in local searches.

  • Activities: Manage and update business listings across directories (Google My Business, Yelp, etc.).

  • Output: Consistent business information, improved local SEO rankings.

5. Reputation Management (Trust)

  • Goal: Build and maintain a positive brand image.

  • Activities: Monitor reviews and feedback, respond to customers, and implement strategies to generate positive reviews.

  • Output: A strong, credible reputation that attracts more customers.

6. CRM Management/Lead Capture Workflows and Automation (Nurture)

  • Goal: Streamline lead nurturing and sales processes.

  • Activities: Set up CRM tools and workflows for automated lead capturing and follow-ups.

  • Output: Efficient lead tracking and management that moves leads through the funnel toward conversion.

7. Online Retailing (Convert & Retain)

  • Goal: Facilitate sales and customer retention.

  • Activities: Set up online stores, manage ecommerce platforms, and automate email marketing for retargeting and promotions.

  • Output: Seamless online shopping experience that converts leads into customers and ensures repeat business.